North American organisation Cloud9 has partnered with sponsorship marketplace Uconnect Esports to support collegiate esports through 2020.
Cloud9 will run multiple campaigns throughout the Fall semester, including online community events for collegiate organisations.
The organisation’s first campaign, the Cloud9 LCS community events activation, has already launched and features 16 collegiate esports and gaming communities across North America.
Jack Etienne, CEO and Co-founder of Cloud9, stated in a release: “Collegiate esports is thriving – we at Cloud9 recognize its potential and want to be a part of uplifting these hard working students with resources and opportunities.