North American esports organisation Counter Logic Gaming (CLG) has entered into a marketing partnership with gaming rewards platform Playfull.
As a part of the deal, Playfull will be able to offer CLG’s merchandise to its community members as rewards. In addition, the companies might work together on marketing and promotional assets to support each other.
Dan Fleeter, Chief Operating Officer at CLG, spoke on the partnership: “CLG is always looking for unique opportunities to engage our fanbase and we believe this partnership allows us to connect with CLG fans and the esports community.