Beer brand Bud Light has strengthened its esports portfolio with the addition of North American organisation CLG to its list of partners.As a result of the marketing agreement, Bud Light has been named as the presenting partner for all CLG League of Legends LCS virtual viewing parties.
In addition, both entities will launch the ‘Bud Light Streaming Studio’, an installation situated at CLG’s Performance Center which will serve as a backdrop during player and influencer livestreams.
Dan Fleeter, CLG’s COO, commented: “Bud Light is one of the most innovative brands in sports and entertainment marketing and we’ve already created several exciting platforms together.