ClassyBeef adds HeatoN as new brand ambassador

iGaming company ClassyBeef has announced the addition former Counter-Strike player and manager Emil ‘HeatoN’ Christensen as its latest brand ambassador.

Described by the firm as the ‘first true esports superstar’, HeatoN was a part of the original NiP line-up which won the CPL World Championship in 2001. He also represented Sweden in the 2003 World Cyber Games, winning the HALF-LIFE: Counter-Strike gold medal.

Based in Malta and founded in 2019, ClassyBeef is primarily known for its Twitch presence with its casino and slots streaming channel boasting over 130,000 followers. As a result of the partnership between HeatoN and ClassyBeef, the company has announced an upcoming event featuring the…