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City Football Group Partners With SAP To Deliver Data Analytics To “The Beautiful Game”

City Football Group, the controlling organization for Manchester City FC, New York City FC, Melbourne City FC and Yokohama F. Marinos, announced a partnership with SAP today that will see SAP become the official “Cloud Software Provider” for the four football clubs, in addition to being an adviser to City Football Group.

SAP, a German multinational software corporation, will offer cloud-based solutions in three primary areas—business operations, fan engagement and player and team performance.

As far as business operations goes, SAP has a variety of software that will help the front and back offices sift through their data, and analyze the most effective business strategy.