Chip Ganassi Racing Looks for Performance Edge in Tobii Eye-Tracking Tech

Chip Ganassi Racing has been using Tobii eye-tracking technology. (Courtesy of Tobii AB)Josh Wise competed in 156 races over eight years in NASCAR’s Cup Series. Now he works as an athletic trainer for Chip Ganassi Racing, and he has turned to technology to answer questions he never could in the driving seat. Wise is using Tobii eye-tracking devices to learn exactly where his drivers are visually focused during training sessions.

“I really wasn’t too sure where I was looking as a driver,” Wise said. “As a trainer, being able to provide that tool for the drivers I work with and really breakdown that information and talk about how it could be affecting their craft is really cool. I wish I had…