The Chicago Bulls are partnering with sponsor Rovio Entertainment on a new camera angle above the basket this season. The view features signage for the game developer’s biggest hit: Angry Birds.
The deal, which lasts through the 2018-19 NBA season, sees the launch of the “Angry Birds Eye View Cam.” Cameras will be positioned on top of both backboards at the United Center, providing live footage from above the rim.
Rovio Entertainment Chief Marketing Officer Ville Heijari said the move is an attempt to demonstrate the game company’s “continuing commitment to strategically building the brand in the United States.