After announcing in August that CBS was looking to launch a sports version of its over-the-top service CBSN, company executives expanded on that vision and divulged additional detail about the service on CBS’s November earnings call.
The 24/7 live-streaming sports channel will be called CBS Sports HQ and launch “in the coming months,” according to CBS Chief Executive Officer Leslie Moonves. It will be a free ad-supported service, bundled together with CBSN, the company’s free 24/7 streaming news channel.
“What we see is an appetite of demand for consumers that want news and highlights of sports where we see a void in the marketplace.