XB Systems has reached an agreement to merge its esports betting brand X-Bet.co with UltraPlay’s white-label platform BUFF.bet in a deal said to bolster its planned initial public offering (IPO).
As a result of the deal signed in February, X-Bet.co will assume management and operations of the merged business and operate under BUFF.bet banner. The Bulgarian esports betting solutions company UltraPlay will remain the platform provider of the joint venture for “the foreseeable future.”
Daniel Miller, CEO of XB Systems, commented on the newly-formed venture in a release: “The merger is an absolute recipe for success and a win-win situation for everyone; under the Buff.