German automotive giant BMW has partnered with five organisations as part of its expanded efforts in esports.
It will work with Cloud9, after an initial partnership in March 2019, as well as Fnatic, FunPlus Phoenix, G2 Esports, and T1.
The partnerships will insist of content activations across social media, a jersey sponsorship, the sharing of information, and “technology transfer” with BMW’s engineers and designers on both software and hardware. This is seen as a global approach to esports from BMW, with the organisations being based in North America, England, China, Germany, and China.