Esports tournament organiser BLAST has announced a multi-year partnership with iGaming company BetBoom.
The deal will see the company become a licensed media rights holder and the exclusive betting partner of Brazilian and LATAM local language broadcasts of BLAST Premier and BLAST Slam circuits.
As part of the collaboration between the two parties, BetBoom will work with content creators from across South America on various initiatives designed to expand the presence of the Counter-Strike and Dota 2 circuits in the region.
Additionally, BetBoom becomes the exclusive media rights holder ‘from 2026 onwards,’ with BLAST and the company joining forces to create content and host a range of activations.