Esports tournament organiser BLAST has recruited Tom Greene as its Chief Growth Officer.
Greene joins the company following a six-year spell working with the Harry Potter movie franchise.
As BLAST’s Chief Growth Officer, Greene will aim to increase the firm’s audience and consumer base. He will also utilise his experience of building products to attract the attention of key demographics and diversify the tournament organiser’s product offerings.
Robbie Douek, CEO of BLAST, commented on the appointment in a release: “Tom brings a wealth of experience and knowledge from his time with the Harry Potter franchise, where he had huge success in evolving the Wizarding World digital publishing platforms and creating a powerful fan experience.