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BLAST receives support from Alienware, Gillette for Ignition Series event

Danish tournament organiser BLAST has received support from Alienware and Gillette for its first VALORANT tournament.

The BLAST VALORANT Twitch Invitational will take place over September 11-13th.

Credit: BLAST

The tournament organiser told Esports Insider that it worked with Twitch to create a “unique commercial proposition” for brand integrations, utilising Twitch’s advertising capabilities and the sponsorship assets only found within tournaments.

Alienware’s involvement in the Ignition Series event will see it present content around the best plays and action throughout the tournament, including sponsoring replays.