Riot Games today announced an agreement with Chinese streaming video platform Bilibili that grants it exclusive broadcasting rights to its major League of Legends global events.
The three-year deal will begin with this autumn’s 2020 League of Legends World Championship and also include the annual Mid-Season Invitational and All-Star events.
Carly Lee, Vice Chairwoman and COO of Bilibili, commented in a release: “We are excited to reach this strategic partnership with Riot Games. Throughout the past decade, we have witnessed the development of the esports industry from a niche market to a mainstream one that is now one of the most popular sports among young people in China.