German organisation BIG has brought in mineral water brand Volvic as a partner of its League of Legends team.
BIG competes in the German-speaking League of Legends competition Prime League.
The deal will see Volvic create “information and educational content” that provides insight into the team’s everyday life. Earlier this week, Prime League announced a partnership with Levi’s.
Daniel Finkler, CEO of BIG, spoke on the agreement in a release: “The partnership with Volvic is an exclamation mark in German Esport and an award for our success in the League Of Legends.