German esports organisation Berlin International Gaming (BIG) has announced a partnership with global cryptocurrency exchange Coinbase.
The deal, which is based on creating digital activations through community engagement, will see Coinbase become a partner of BIG’s CS:GO roster.
According to the release, the partnership is specifically between BIG and Coinbase’s German department.
Alongside the premium partnership of BIG’s CS:GO roster, Coinbase will receive an extensive brand and content rights package. This package will be aimed at raising awareness of Coinbase’s brand and the services they offer.