Sportsbook solutions provider BETBY has announced the next stage of its global campaign featuring chess grandmaster Magnus Carlsen.
The ‘Leaders Choose Leaders’ campaign highlights the similarities between making wise decisions in the sports betting industry and strategic prowess in chess. BETBY directly compares Carlsen’s leadership position to its own standing as a reliable provider of sportsbook solutions in a fiercely competitive market. u200b
Building on the momentum from its initial launch, this stage aims to delve deeper into themes such as dependability, leadership, and strategic thinking.
According to Pierre Pulis, Head of Marketing at BETBY, “Magnus represents the essence of leadership… mastery, resilience, and strategic brilliance.