OFFMETA, a new record label designed to intersect the esports, gaming and music industries, has officially launched. The label will act as a gateway for music companies and artists to enter the esports sector. As such, OFFMETA will represent a range of established and emerging artists which will be integrated into broadcasts and content around esports and gaming.
Alongside OFFMETA’s launch, the record label has revealed that its first collaboration with Canadian rapper bbno$ and ESL. As a result, bbno$’s new song and music video ‘bad to the bone’ will be integrated into the ESL Pro League CS:GO Season 13.