The unveiling of teams for the fifth edition of the 2017 Audi Cup, a two-day pre-season football tournament, had an interesting wrinkle — the press conference was conducted with hologram technology integration.
Host FC Bayern Munich had coach Carlo Ancelotti present in physical form at Säbener Straße to discuss the Cup, which will be at Allianz Arena in Munich Aug. 1-2. However, coaches Jurgen Klopp (Liverpool FC) and Diego Simeone (Atlético Madrid) appeared as live holograms in front of media Friday.
“Well, it’s a bit strange to be honest,” Klopp said of appearing in 3D hologram form.