The relevance to sports teams of an always on, always connected fan has grown in recent years as Wi-Fi proliferation becomes a reality and the true potential of investing in a comprehensive mobile strategy has crystallised.
It’s become commonplace for teams to invest in a mobile app, however, along with a recognition of the Connected Stadium ideal, the mobile app; the official gateway for fans into their teams digital existence, is evolving rapidly.
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A series of Live Event App reviews done by Crowdsight, looks to understand the best practice and current industry standards of a new breed of team/event mobile app, that herald a shift from a purely informational approach towards embracing the transactional opportunities awarded by a stadium full of dedicated fans, eager to consume.