Digital bank Next has named Black Dragons CEO, Nicolle ‘Cherrygumms’ Merhy as its latest brand ambassador.
Merhy joins the likes of Bruno ‘Nobru’ Góes and Gabriel ‘FalleN’ Toledo as ambassadors of the digital bank.
Paulo Aguiar, Marketing Head of Next, commented: “The impact of the gaming community on the economy and society is notorious. Accessible gaming championships such as FreeFire, for example, generate new work and life opportunities for thousands of people. Next realised this transformation potential more than two years ago, and became one of the strongest brands in the gaming scene.