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Bang & Olufsen enters esports through three-year Astralis Group deal

Danish organisation Astralis Group has established a three-year partnership with Danish audio brand Bang & Olufsen.

This marks the first venture into esports for Bang & Olufsen.

Credit: Astralis Group

Astralis was previously partnered with gaming accessory manufacturer Turtle Beach. Through this deal, Astralis’ teams in Counter-Strike: Global Offensive, League of Legends, and FIFA will be supplied with products for off-screen use. Bang & Olufsen will also serve as the main sponsor of the organisation’s FIFA team, which used to compete under the name of Future FC.