A partnership with Kia Motors for the Club in European League of Legends was created by North American company Rogue.
The LEC team will use Kia’s cars to fly on a one-year relationship. For the development of video content for the relationship, Rogue should make use of celebrities who have invested in its parent ReKTGlobal. Like Imagine Dragons, Steve Aoki and Nicky Romero, a publication has been cited.
Anna Baumann, Rogues Sports Europe’s Managing Director, spoke about the relationship: “We at Rogue were not more excited about our collaboration with Kia due to the creativity of our parent group, ReKTGlobal.