Salta, Argentina is a place where augmented reality can be experienced during basketball games and soccer matches thanks to forward-thinking teams and their tech partners.
Argentina’s national basketball team and Club Atletico Atlas, a Buenos Aires-based soccer club, each have apps where fans can walk through a city, answer trivia questions to unlock badges to fill up an album, find objects on a map and take selfies with virtual players. In the case of the basketball app, fans could also shoot virtual baskets.
The launch of the apps by digital agency Practia and Medea Interactiva were timed with events in Salta.