Imagine walking through an NBA arena, and the most exciting game going on isn’t actually on the court.
You pull out your phone while heading to get a hot dog, open up an augmented reality app and search for virtual collectable coins during halftime. Find all 10 and you get to meet your favorite player.
Better yet, imagine being in the stands, pointing your phone at LeBron James, and watching a virtual halo appear over his head, filled with his stats, history and key facts.
This is the NBA in augmented reality. Hoops and holograms. Pokemon Give-and-Go.