Atlanta Esports Ventures‘ Overwatch League franchise Atlanta Reign has received sponsorship from fast food giant McDonald’s.
Until April 6th, fans of the team will receive free delivery on orders of $15 (£12.13) or more when ordering with McDelivery through DoorDash or UberEats.
There’s no word on whether the sponsorship will last beyond April 6th, nor whether more activations are planned for the duration of the deal. McDonald’s logo is present on Atlanta Reign’s social media channels, however.
McDonald’s has operated in esports previously, having partnered with the likes of ESL Meisterschaft, Starcraft II World Championship Series, La Liga Esports, and ESL One Hamburg.