Atlanta Hawks CMO Melissa Proctor Chats Virtual Reality, On-Demand Content

(Courtesy of the Atlanta Hawks)The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry.

Name: Melissa McGhie Proctor

Company: Atlanta Hawks

Position: Chief Marketing Officer

Since March 2016, Melissa McGhie Proctor has been the Chief Marketing Officer of the Atlanta Hawks and Philips Arena. As CMO, Proctor oversees the day-to-day operations of the club’s marketing teams, including marketing integrations and operations, digital and content marketing, and advertising, promotions and…