The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Since March 2016, Melissa McGhie Proctor has been the Chief Marketing Officer of the Atlanta Hawks and Philips Arena. As CMO, Proctor oversees the day-to-day operations of the club’s marketing teams, including marketing integrations and operations, digital and content marketing, and advertising, promotions and direct response.
Name: Melissa McGhie Proctor
Company: Atlanta Hawks
Position: Chief Marketing Officer
Atlanta Hawks CMO Melissa Proctor Chats Virtual Reality, On-Demand Content
