Danish esports organisation Astralis Group has announced the hiring of Samantha Yu as its new Chief Marketing Officer.
Working with Astralis’ commercial and communications teams, Yu will be responsible for the organisation’s content and digital group. She will commence her new role on February 1st.
Since 2015, Yu served as the Vice President of Brand & Integrated Marketing at Refinery29 International, which is apart of the VICE Media Group. She has been responsible for the firm’s brand building in Europe and connecting major partners with the organisation’s global audience.