Back to the Sports Tech Newsfeed

Astralis Group enters three-year deal with hummel

Danish organisation Astralis Group has established a “comprehensive” three-year sponsorship agreement with Danish sportswear brand hummel.

The deal initially includes Future FC and Origen, with Astralis‘ involvement coming once its deal with Jack & Jones ends in mid-September.

The three-year deal will see hummel supply each of Astralis Group’s teams with “game- and sports-wear” as the overarching clothing partner – a release states that collaborative designs for both Future FC and Origen are already underway. Financial terms of the partnership have not been disclosed at the time of writing.