Danish esports organisation Astralis Group and online market research firm Userneeds have entered a strategic partnership designed to create insights into Astralis’ work with fans, sponsors and partners.
Userneeds will assist as an analysis partner, with consulting assistance in relation to insight, interpretation and strategic validation of the results.
The partnership between the two gives Astralis Group an even deeper insight into what drives fan loyalty, and how the brand and various teams are perceived among fans not just in Denmark, but internationally.
Nikolaj Voulfsbach, Head of Analysis at Userneeds commented: “It is interesting to collaborate with such a strong brand, whose strategic aim is deeply rooted in insights, and as a brand understands the importance of insight in their strategic approach to the Astralis brand and their partner brands, but in particular the ever-growing fan base.