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Astralis extends and expands HP commercial partnership

Danish esports organisation Astralis has extended its commercial partnership with technology company HP.As a result of the new partnership, HP will expand its presence into Astralis’ Counter-Strike and League of Legends teams, its multi-purpose Flagship Store, as well as yet to be announced locations and facilities.

According to the release, Trivoli’s Flagship Store will be equipped with OMEN by HP computers. In total, the store is expected to be fitted with over 130 gaming stations, a stage, and VIP rooms.

Jakob Lund Kristensen, CRO and Co-founder of Astralis and Astralis Group, commented: “The fact that we extend the partnership with HP again and expand the agreement significantly is a testimony to the commitment from both sides and of our common view around the massive potential in what we do.