AS Roma players Luca Pellegrini and Stephan El Shaarawy during the International Champions Cup in 2018. (Photo by Richard Rodriguez/Getty Images)
Soccer clubs are amassing some of the largest global fanbases in professional sports. AS Roma, a professional Italian football club based in the country’s capital city, is turning to cloud technology to churn out media faster and local offices to better target fans outside of its original demographic.
A few years ago the Italian team only produced content in Italian and English. But it has expanded its digital team dramatically in recent seasons, spreading personnel from Shanghai to Brazil to meet fans in their local markets, while embracing technology to disperse stories faster.