Arkadium is partnering with Sportradar to create the first real-time, AI-powered visualizations of sports data. These interactive products are designed to appeal to both everyday fans and sports bettors.
Arkadium has existing partnerships with a number of major media publishers, and its InHabit product automatically generates relevant graphical elements based on the content of stories. The company will now have access to Sportradar’s real-time sports data feed. The Swiss data company is the official data partner of the NBA, the NFL, the NHL, NASCAR, FIFA, and UEFA, and has a host of betting partnerships.
With this new deal, Sportradar will facilitate ads for sportsbooks running alongside InHabit graphics.