Immediately after Apple publicly announced its acquisition of magazine subscription service Texture this morning, the company’s senior vice president of internet software and services Eddy Cue took the stage at SXSW 2018 to discuss some of Apple’s upcoming content plans. Most notably, he addressed the company’s upcoming video service and the increasing importance of augmented reality (AR) to Apple.
On the video service, Cue noted that Apple — despite analyst conjecture — isn’t interested in buying great partners such as Netflix or Disney, since Apple prefers to buy small companies with ideas that will become the next big thing.