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Apple Content Plans Could Hint at a Move Into Sports Streaming

Apple has been challenging existing media companies for years, starting from when iTunes took on the music industry in 2001. Now, the technology giant is looking to challenge Netflix, Amazon, and other streaming TV services. Could this signal an eventual move into sports streaming?

After a strong quarter for revenue growth, with revenue from fast-growing services like music and apps climbing 31 percent year-over-year to $7.27 billion, Apple hinted on an earnings call with analysts Tuesday night about a TV streaming service that could take on existing players.

The company has been working over the past few years to diversify beyond its traditional hardware line, which includes computers, phones, and tablets.