Amazon is taking full advantage of its deal to live stream Thursday Night Football games, which it snagged the rights to earlier this year. The company will this year launch a TNF pre-game show, co-stream the games on its video game streaming site Twitch, and will leverage Prime Video’s “X-Ray” technology to give viewers access to real-time stats, team info, and the ability to shop for team merchandise on Amazon.com.
X-Ray for Prime Video typically offers viewers information about cast and characters in a TV program or movie, as well as info about the music and, sometimes, additional trivia.