Digital streaming of NFL Thursday Night Football more than doubled its total audience for last Thursday’s Steelers-Panthers game compared to 2017’s Week 10 Seahawks-Cardinals offering.
Accounting for all digital platforms—Amazon Prime Video, Twitch, NFL properties, Yahoo Sports, and Fox Sports—the average minute audience (AMA) for the Steelers’ 52-21 win over the Panthers was 782,000, an increase of 105 percent over last year (439,000). The NFL has enabled wider reach of its streaming this year and has reaped benefits in all game windows. Yahoo Sports, for instance, has set several records for app usage.