Amazon Prime Video’s debut with streaming Thursday Night Football might have had some glitches, but posted strong numbers relative to last year’s first Twitter broadcast.
The game between the Green Bay Packers and Chicago Bears drew an average worldwide audience of 372,000 that watched the game for at least 30 seconds, with each viewer watching the Packers’ easy 35-14 win for an average of 55 minutes.
That’s up from last year’s Twitter debut when an average audience of 243,000 watched a New York Jets-Buffalo Bills game for an average of 22 minutes of game action.