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SportTechie · Sep 22, 2017

Amazon Positions Self As One-Stop Video Shop With NFL Package

Amazon's Thursday Night Football NFL package begins September 28 with the Green Bay Packers and Chicago Bears. (Photo by Joe Robbins/Getty Images)NEW YORK — In hearing Amazon executives discuss the kickoff of its Thursday Night Football streaming package next week, a few insights emerged about how the tech giant envisions its NFL coverage and what customers should expect starting with the first game on Sept. 28:

The game broadcast itself won’t be materially different but may have some innovative trimmings for fans, given its presentation within the integrated ecosystem of Amazon Prime’s sprawling subscription offerings.

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