Amazon Opens Pop-Up Nutrition Store With Ironman Sponsorship

Linsey Corbin of the United States celebrates at the finish line after winning the Pro Women's Division of the IRONMAN Wisconsin on Sept. 9. (Photo by Patrick McDermott/Getty Images)Amazon may not have added the streaming rights to the 2018 Ironman World Championship to its growing selection of sports content, but the online retail giant has partnered with one of the world’s biggest endurance events in another way. The company has been named the “official sports nutrition retailer” of the iconic triathlon event.

Ahead of the Oct. 13 event in Hawaii, Amazon’s website has added a pop-up Ironman-branded nutrition shop, stocked with brands from the event’s official nutrition partners, such as…