Amazon NFL Snapchat Filter Attracts ‘Groping’ Jokes From Women

Image via Amazon PrimeIt’s tough making a Snapchat filter that everyone is happy with.

On Thursday, Amazon officially took the reigns from Twitter as the digital streamer of NFL Thursday night games. It was a big deal for Amazon, representing a way for it to digitize live sports-viewing by tapping into its large (and younger-aged) Prime customer base.

But the Snapchat filter it built to reach some of those customers and promote the game attracted jokes from women on Twitter that the interactive augmented reality graphics appeared to grope their breasts.

I like #snapchat filters in marketing. But next time you design one @amazon make sure you’re not accidentally groping users. #socialmedia…