Esports entertainment company Allied Esports has announced the renewal of its naming rights deal with peripherals firm HyperX for the Esports Arena Las Vegas.As a result, the venue will still be called the HyperX Esports Arena Las Vegas, with the peripherals brand receiving ‘prominent’ branding and signage both inside and outside of the facility.
HyperX will continue to be featured in all of the arena’s promotions, content and social media. Additionally, both entities will collaborate on a range of co-branded activations and events based in the facility.
Daniel Kelley, the Director of Marketing at HyperX, commented: “HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community.