Esports entertainment company Allied Esports has announced a collaboration with NASCAR to introduce gaming activations that will take place at a number of Cup Series races.
The collaboration will see the Allied Esports Truck, an 18-wheel mobile gaming facility, make seven stops to host a number of activities for fans attending the races.
Starting on August 6th at Watkins Glen, the truck will make appearances in Michigan, Daytona, Talladega, Kansas City, Martinsville, and Phoenix. Capable of hosting esports tournaments, the truck will also host a range of competitions where prizes will be up for grabs.