Redd+E, the esports division of Southeast Asian sports media agency Reddentes Sports, has partnered with the Swedish esports organisation Alliance.
The deal will grant Redd+E exclusive commercial rights to promote Alliance’s content and sponsorship agreements in Singapore, Vietnam, Malaysia and Indonesia.
Mark Chew, Managing Director of Redd+E and CEO, commented: “Alliance is one of the biggest esports organisations in Europe while we have established a strong presence in Asia.
“This partnership will bring mutual benefits and we can take best practices from both companies and help each other develop an even stronger network in both regions.