Alliance agrees commercial partnership with Cavea

Swedish esports organisation Alliance has announced a commercial partnership with sponsorship and audience analytics firm Cavea.

As a result of the partnership, Alliance has been provided with Cavea’s AI-powered media valuation and social media monitoring tool.

Photo credit: Alliance/ CaveaAccording to the press release, the tool will be used for ‘sponsorship accountability and monitoring’ as the organisation looks to offer ‘transparency’ to ‘current and future sponsors and partners’.

Kelly Ong, Alliance’s Chief Strategy Officer, commented: “Alliance is very glad to start working with Cavea after a comprehensive test run. Together with Cavea we will be able to provide transparency to our…