EuroLeague has announced a new partnership to deploy Internet of Things (IoT) sensors for the 2017-18 season to create unique video content for TV broadcasters and for social media distribution.
The deal between the EuroLeague and Heed will see sensors placed in all 16 basketball arenas for this coming season, and the IoT technology will collect data in the venues from the audiences watching and also on players and coaches. From there, it will use this information to create video content and performance reports for both those on site and fans at home, through TV, social media and other digital distribution channels.