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ALDI named official supplier of League of Legends Prime League

Supermarket chain ALDI has been named as the official supplier of the Prime League, a League of Legends competition for the DACH region.

The partnership also sees the supermarket chain launch ALDI Gaming, a dedicated brand that will represent both ALDI Nord and ALDI SÜD corporate groups as a way to ‘promote the esports and gaming scene in Germany.’

Image credit: Prime League

The Prime League was launched in January 2020 by Riot Games and Freaks 4U Gaming as a replacement for the Premier Tour.