Overwatch League side Houston Outlaws, parented by Beasley Media Group, has announced Adam Hobbs as its new Executive Director of Marketing and Branding.
The appointment comes after the Houston Outlaws continue to ramp up their 2021 infrastructure with more seasoned talent and a heightened focus on driving sponsorship revenues and fan affinity.
Hobbs brings a tremendous amount of expertise and experience to the Houston Outlaws, having most recently served as Head of Marketing for top tier esports organisation, Counter Logic Gaming. Whilst at CLG Hobbs oversaw content and brand strategy across a number of titles and content creators.