Canadian esports organisation Able Esports has secured a partnership with brewery Brasserie Labatt.
As a result of the partnership, the brewery’s Bud Light beer brand will be featured on Able Esports’s team jerseys. Moreover, both entities will collaborate on ‘various online activations’, according to the release.
Emil Vanjaka, VP of Business Development at Able Esports, commented: “We are extremely excited at the opportunity of working with such a renowned partner to bring more exciting events and content to our growing fanbase.