Over the years energy drink brands have become a mainstay in traditional sports with partnerships ranging from title agreements to casual sponsorships. However, with the rise of esports, energy drinks have also been a prominent figure in competitive gaming due to both entities appealing to younger demographics.
From energy drink giants to fledgling start-ups, here are the brands giving fuel to the esports industry.
Note: energy drink brands are listed in alphabetical order. This list may be updated periodically.
Energy drinks in esports
Adrenaline Rush
Parent Company: PepsiCo
Based in: USA
Active in esports since: 2017
Esports partnerships: ESforce announced a partnership with PepsiCo in 2017, naming Adrenaline Rush, PepsiCo’s energy drink sold in Russia, as a sponsor of one of ESForce’s Virtus.